PPC (Pay Per Click)

Amrit Web (OPC) Pvt Ltd > PPC (Pay Per Click)
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Providing Training

Amrit Web (OPC) Pvt Ltd is a leading PPC training agency that can help you grow your PPC skills and achieve your digital marketing goals. Our industry-leading training programs are designed to provide you with the knowledge and skills necessary to succeed in the competitive world of pay-per-click advertising.

Whether you’re a beginner looking to get started or an experienced marketer looking to sharpen your skills, our training courses can help you achieve your goals. With Amrit Web (OPC) Pvt Ltd, you’ll learn from experts who have years of experience in the PPC industry and who are dedicated to helping you succeed. Let’s grow your PPC skills together!

2 Modes of Industrial Training/Internship

Online Training

Instructor Online Training

Offline Training

Workstation /Offline Training

Academics

What Includes in Our PPC Training Program to Learn for You?

Module 1 – Basics of SEM

  • Basics of SEO and Search Engine
  • Introduction to Search Engine Marketing
  • Benefits of Paid Ads
  • Types of Campaigns
  • Account Set-up and Campaign Management
  • Keyword Research
  • PPC Metrics & Formulae

Module 2 – Introduction to Search Network

  • Match Types
  • Bidding Strategy
  • Campaign Structure
  • CPC, CPM, and CPA Bidding Models
  • Ad Extensions & Ad Formats
  • Bid Management, Reporting, and Analysis Performance Measurement and Optimization

Module 3 – Introduction to Display Network

  • Running Campaigns on the Display Network
  • Re-targeting & Re-marketing
  • Basics of Google AdSense
  • Ad Formats and Types
  • Audience & Interest-based Targeting
  • Advanced Optimization Techniques

Module 4 – Introduction to Video Advertising

  • Creation of a YouTube Channel
  • Optimization of Video for Search Engines
  • Various Ad Formats and Ad Creation
  • Video Editing and Optimizing
  • Performance Measurement and Optimization

Module 5 – Google Analytics Setup

  • Micro and Macro Goals
  • Data Analysis
  • eCommerce Tracking setup
  • Segments
  • Google Tag Manager
  • Views & Properties

Module 6 – Working on Live Projects

  • Working on Live Projects
  • Campaign Creations and Account Setup
  • Case Studies Examples
  • Google Certification Exam

Module 7 – eCommerce PPC

  • Google Search ADs
  • Google Merchant Center
  • Google Shopping ads
  • Google Display Ads
  • Youtube Video Ads
  • Discovery Campaigns
  • Smart Campaigns

Module 8 – Lead Generation PPC

  • Google Search Ads
  • Google Call-Only Ads
  • Google Lead ads
  • Google Display Ads
  • RLSA

Module 9 – Miscellaneous

  • Integration of Google Search Console & Analytics
  • A/B Testing & Multivibrate Testing
  • Landing Page Optimization Methods
  • Conversion Rate Optimization
  • Using Adwords Editor, Spyfu & Semrush
  • Creation & Implementation of Conversion Tracking

PPC Course in Chandigarh

PPC Course in Chandigarh – Amrit Web (OPC) Pvt Ltd is working for almost a decade with fully-furnished infrastructure and a comfortable learning environment. In fact, we are the best digital marketing institute in Chandigarh imparting the best digital marketing courses to the wishers with 100% job assistance. Except for PPC, we are offering exceptional training courses for website development, SEO, social media marketing, mobile marketing, android app and IOS app development, banner designing, logo designing and many more as per the industry requirements.

We are an Award-winning Institute for PPC Course in Chandigarh

Amrit Web (OPC) Pvt Ltd is enriching the trainees with the latest and advanced digital marketing modules and study cases. Under the digital marketing umbrella, we have several sticks indicating different digital marketing techniques and tactics. 

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